Lincoln 55 +

is an independent, locally owned quarterly publication targeted for Lincoln’s active older adult market. The paper runs a wide variety of articles and is designed to showcase products, services, and activities geared for older adults ages 55 and up.

 

What’s Inside?

• 4-color front covers using photos or artwork produced locally. We strive to encourage active participation of older artists, poets, and writers by publishing their materials. Articles of LOCAL interest covering topics such as local activities, health issues, investing, travel, grandchild ideas and issues that affect those 55+ in a POSITIVE way.

• A complete four-page Calendar of Events section informing folks about all the great things to do and see in and around the Lincoln area during the three months. This is a guide for the entire three months so your advertising will be seen many times.

 

Printing & Distribution

Lincoln 55+ prints 16,000 copies quarterly in the spring, summer, fall and winter. Distribution spans the first two months with about 100 remaining after 3 months. We estimate 25,000 readers per issue.
The 55+ can be found in over 200 traffic locations within Lincoln. Included are all the usual 55+ Hang-outs: fitness centers, grocery store (publication racks), restaurants, retirement communities, senior centers, hospitals and more. Over 30 Churches pick up and deliver papers for their senior members. Lincoln 55+ is also available in the bright red Lincoln Free Publication Association rack systems located throughout Lincoln.

 

Plus, Large Type for Easy Reading!

 

Lincoln 55+ was started Spring of 2001!

Here's what a few advertisers have to say about the publication:

• "This has been one of our best advertising sources, we cut a lot advertising this last year but absolutely wanted to keep Lincoln 55+! "
• "Lincoln 55+ is my most effective source of advertising. I get results!"

Ad Rates:

Placements per Year	1x	2x	3x	4x **
Full Page	$900	$855	$810	$720
Half Page	$600	$570	$540	$480
Quarter Page **	$400	$380	$360	$320 **
Eighth Page	$250	$237	$225	$200
Incentive Rates (off 1x)		Less 5%	Less 10%	Less 20%
**Our most commonly used ad size and repetitions.
Front Page Sponsorship $150 ( Non-profits only)
Add Color? == $100 for full page ads. $50 for all other ads.
* Additional 10% reduction for non-profit organizations.
A Business card sized Ad runs $170 for the full year -- four issues. 3.5" wide by 2" tall - full Color.
A Text Only Classified Listing of 40 words (no graphics) is $120 for the full year or $50 for a one-time placement. Additional words are $3 more per word for the full year or $1 per issue.

Ad Sizes:

Page Area:	Width x Height:
Full Page	10" x 16"
1/2 Horizontal	10" x 6"
1/2 Vertical	5" x 13"
1/4 Vertical	5" x 6"
1/8 Horizontal	5" x 3"
1/8 Vertical	2.5" x 6"

• Guaranteed placement is available with full payment at time of space reservation.
• Payment is due with camera-ready ad, unless otherwise arranged. (Camera-ready means ad is correct size and in digital format, (PDF, TIFF, EPS) with embedded fonts or Quark files with screen, post script fonts and graphics.)
• Ad preparation services are available at reasonable rates including design, typesetting and camera work. Half-tones should be at 100 line screen.

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Lincoln 55+ Seniors Paper • P.O. Box 94755 • Lincoln, NE 68509-4755 Keith Larsen - Editor and Publisher  
© 2006-2011 Lincoln 55+ Seniors Paper. All rights reserved. Reproduction in whole or in part without written permission prohibited.