| Lincoln
55 + is
a independent locally owned quarterly
publication targeted for Lincoln’s
active older adult market. The paper
runs a wide variety of articles and
is designed to showcase products,
services, and activities geared for
older adults ages 55 and up.
What’s
Inside?
4-color front covers using photos
or artwork produced locally. We strive
to encourage active participation
of older artists, poets, and writers
by publishing their materials. Articles
of LOCAL interest covering topics
such as local activities, health issues,
investing, travel, grandchild ideas
and issues that affect those 55+ in
a POSITIVE way.
A complete four page Calendar
of Events section informing
folks about all the great things to
do and see in and around the Lincoln
area during the three months. This
is a guide for the entire three months
so your advertising will be seen many
times.
Printing
& Distribution
Lincoln
55+ prints 12,000
to 15,000 copies quarterly in the
spring, summer, fall and winter. Distribution
spans the entire 3 months and includes
150-plus traffic locations in Lincoln.
Included are all the usual 55+ Hang-outs:
grocery stores, discount chains, restaurants,
retirement homes, Senior Centers,
dentist & doctor offices, golf
courses, etc. Lincoln 55+ is also
available in the bright red Lincoln
Free Publication Association rack
systems located throughout Lincoln.
Plus,
Large Type for Easy Reading!
Lincoln
55 + was
started Spring of 1999! Here's what
a few advertisers have to say about
the publication:
"This has been one of our
best advertising sources, we cut a
lot advertising this last year but
absolutely wanted to keep Lincoln
55+! "
—
"Lincoln 55+ is my most effective
source of advertising. I get results!"
—
| Ad
Rates
* |
| Placements per year |
1x |
2x |
3x |
4x ** |
| Full
Page |
$900 |
$855 |
$810 |
$720 |
| Half Page |
$600 |
$570 |
$540 |
$480 |
| Quarter
Page ** |
$400 |
$380 |
$360 |
$320 ** |
| Eighth
Page |
$250 |
$237 |
$225 |
$200 |
| Incentive
Rates (off 1x) |
Less 5%
|
Less 10% |
Less 20% |
| Front Page Sponsorship $150 (
Non-profits only) |
|
Call for color costs. |
| Call for back page costs. |
*
** |
10% reduction for non-profits
Our most commonly used ad size and repetitions. |
|
| Ad
Sizes |
| |
Width x Height |
| Full
Page |
10.0"
x 12.5" |
| 1/2
Horizontal |
10.0"
x 6.2" |
| 1/2
Vertical |
5.0"
x 12.5" |
| 1/4
Vertical |
5.0"
x 6.2" |
| 1/8
Horizontal |
5.0" x 3.0" |
| 1/8
Vertical |
2.5" x 6.2" |
| Space
Deadlines |
| Spring
(March 10 - June 5) |
February
10th |
| Summer
(June 5 - September 5) |
May
10th |
| Fall
(September 5 - November 25) |
August
10th |
| Winter
(November 25 - March 10) |
November
10th |
- Guaranteed
placement is available with full
payment at time of space reservation.
- Payment
is due with camera-ready ad, unless
otherwise arranged.
(Camera-ready means ad is correct
size and in digital format, (PDF,
TIFF, EPS) with embedded fonts or
Quark files with screen, post script
fonts and graphics.)
- Ad
preparation services are available
at reasonable rates including design,
typesetting and camera work. Half-tones
should be at 100 line screen.
Note:
The information on this page is also
available in Adobe Portable Document
Format (PDF), a more printer-friendly
format. You must have Adobe Reader
installed on your computer to use
this feature. You can download the
free Adobe
Reader software here.
Advertising
Rates (39 KB)
Advertising is
accepted at the discretion of the
Publisher.
Questions
or comments? Send E-mail to
|
